Pharma: Shire Unbranded
Takeda developed a drug for CIC (Chronic Idiopathic Constipation) and needed to lay the groundwork with their unbranded campaign. The drug would be targeting the colon's peristalsis. Enter the campaign, Muscles Make Things Move!
A breakdown of the campaign. We used dominoes to convey that targeting the right muscles could make all the difference.
Health Care Professionals Website
Patient Website
Activation at the World’s Biggest GI Conference